Client phrases translated into English

What common feedback usually means and what to ask next.

"Make it pop." Usually means something needs a stronger focal point. First question: what exactly should people notice or do?

"Can it feel more premium?" Sure, but what does that mean for this business and its customers? Better photography, typography, spacing, and a more confident layout usually matter more than a shiny effect.

"It's a quick change." Maybe. Let me check what else it touches before I say yes.

"Can you make the logo bigger?" Maybe. Let's look at the hierarchy first.

Most vague feedback gets better when you turn it into a specific question instead of guessing what somebody meant.