WestCose LabsAccessible documentOpen OS view

Notes

Names that sounded better at 2:14 AM

18 notes

Back to Notes

Names that sounded better at 2:14 AM

Bad working titles, good ideas, and the danger of checking domains late at night.

The problem with naming something at 2:14 AM is that everything sounds either genius or like an energy drink.

Current naming rules: say it out loud. Make sure it doesn't sound like twelve other startups. Don't add an X because the normal spelling is taken. Stop checking domains before there's a working product.

If the name needs a three-paragraph explanation, it's probably not the name.